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		ExploringDrivers of Bank Loyalty in Digitized World by Khattak, Tooba Sharif Biliah, Usamah Iyyaz Source: The Lahore Journal of Business Material type: Article; Format: print Availability: Not available: Engr Abul Kalam Library: Available on Request (1). Request article
		Deciphering Brand Loyalty through Brand Association and Emotional Confidence by Rashid, Amber Gul Rizvi, Wajid Hussain Amir, Huma Source: Busines Review: Leadership and Ideas for Tomorrow Material type: Article; Format: print Availability: Not available: Engr Abul Kalam Library: Available on Request (1). Request article
		Celebrity Endorsement and Purchase Intentions:Role of Perceived Quality and Brand Loyalty by Khan, Marium Mateen Memon, Zareena Kumar, Sandeep Source: Market for ces: Formerly Published Market for ces: Journal of Management Thought Material type: Article; Format: print Availability: Not available: Engr Abul Kalam Library: Available on Request (1). Request article
		Antecedents to Brand Image by Jalees, Dr. Tariq Khan, Shaista Kamal Source: Market for ces: Formerly Published Market for ces: Journal of Management Thought Material type: Article; Format: print Availability: Items available for loan: Engr Abul Kalam Library (1). Request article
		Components OfBrand Equity of Internet Service Providers (Isps) in Paksitan by Farhat, Kashif Source: Busines Review: Leadership and Ideas for Tomorrow Material type: Article; Format: print Availability: Items available for loan: Engr Abul Kalam Library (1). Request article
		Corporate Social Responsibility and Customer Behavior a Developing Country Perspective by Saleem, Farida Gopinath, C Source: The Lahore Journal of Business Material type: Article; Format: print Availability: Items available for loan: Engr Abul Kalam Library (1). Request article

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