TY - SER AU - Vu, Dao H. AU - Muttaqi, Kashem M. AU - Agalgaonkar, Ashish P. AU - Bouzerdoum, Abdesselam TI - Customer Reward-Based Demand Response Program to Improve Demand Elasticity and Minimise Financial Risk During Price Spikes KW - Customer Reward Scheme KW - Demand Response Program KW - Demand Elasticity ER -