Rashid, Amber Gul Rizvi, Wajid Hussain Amir, Huma <br/><br/>
Deciphering Brand Loyalty through Brand Association and Emotional Confidence 

 - 97-107 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Emotional Confidence<br/>Brand Loyalty<br/>Brand Association