TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management Analysis Planning and Control 
U1  - 658.83068 
PY  - 1967///
CY  - Englewood Cliffs, Nj : 
PB  - Prentice-Hall, 
KW  - Management Analysis
KW  - Marketing Management
N1  - NN
ER  -