Kotler, Philip <br/><br/>
Marketing Management Analysis Planning and Control  

 - Englewood Cliffs, Nj :   Prentice-Hall,   c1967 
 - 628 p. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Analysis<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.83068  / KOT