TY  - BOOK
AU  - Jain, Subhash C.
TI  - Marketing Planning and Strategy 
SN  - 538826487
U1  - 658.02 
PY  - 1993///
CY  - Cincinnati, Oh : 
PB  - South Western Publishing, 
KW  - Marketing Management
N1  - NN
UR  - https://eaklibrary.neduet.edu.pk:8443/catalog/bk/books/toc/538-82648-7.pdf
ER  -