Jain, Subhash C. <br/><br/>
Marketing Planning and Strategy  

 - 4th 
 - Cincinnati, Oh :   South Western Publishing,   c1993 
 - XVII, 871 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>538826487 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.02  / JAI