Stanton, William J. <br/><br/>
Fundamentals of Marketing  

 - 8th 
 - New York :   McGraw-Hill,   c1987 
 - XX, 666 p.  : ill 
 - McGraw-Hill Series in Marketing .
<br/><br/>
<br/><br/><label>ISBN: </label>0070609438 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / STA