TY  - BOOK
AU  - Lee, Dick
TI  - The Customer Relationship Management Survival Guide Everything You Need to Know Before You Need to Know it 
SN  - 0967375738
U1  - 658.812 
PY  - 2000///
CY  - St Paul, Mn : 
PB  - Hym Press, 
KW  - Customer Relations Management
KW  - Marketing
KW  - Sales Force Automation
N1  - NN
UR  - https://eaklibrary.neduet.edu.pk:8443/catalog/bk/books/toc/0-9673757-3-8.pdf
ER  -