TY  - BOOK
AU  - Cohen, William A.
TI  - The Practice of Marketing Management Analysis Planning and Implementation 
SN  - 0029465826
U1  - 658.8 
PY  - 1988///
CY  - New York : 
PB  - Macmillan, 
KW  - Marketing Management
N1  - NN
UR  - https://eaklibrary.neduet.edu.pk:8443/catalog/bk/books/toc/0-02-946582-6.pdf
ER  -