Cohen, William A. <br/><br/>
The Practice of Marketing Management Analysis Planning and Implementation  

 - 2nd 
 - New York :   Macmillan,   c1988 
 - XX, 692 p.  : ill 
<br/><br/>
<br/><br/><label>ISBN: </label>0029465826 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / COH