TY  - BOOK
AU  - Dalrymple, Douglas J.
AU  - Jeannet, Jean-Pierre
AU  - Parsons, Leonard J.
TI  - Cases in Marketing Management 
SN  - 047157368X
U1  - 658.8 
PY  - 1992///
CY  - New York : 
PB  - John Wiley, 
KW  - Marketing Management Case Studies
N1  - YY
UR  - https://eaklibrary.neduet.edu.pk:8443/catalog/bk/books/toc/0471-57368-X.pdf
ER  -