Dalrymple, Douglas J. <br/><br/>
Cases in Marketing Management  

 - New York :   John Wiley,   c1992 
 - X, 597 p.  : ill 
<br/><br/>Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>047157368X 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management Case Studies
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAL