Kotler, Philip <br/><br/>
Principles of Marketing  

 - 8th 
 - Upper Saddle River, Nj :   Prentice-Hall International,   c1999 
 - XVIII, 635 p.  : ill 
<br/><br/>Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>0130961906 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT