Crawford, Charles Merle <br/><br/>
New Products Management  

 - 8th 
 - Boston :   McGraw-Hill,   c2006 
 - XX, 540 p.  : ill 
 - McGraw-Hill/Irwin Series in Marketing .
<br/><br/>Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>0071244336 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Products Management
<br/><br/><label>Dewey Class. No.: </label>658.575  / CRA