Armstrong, Gary M. <br/><br/>
Principles of Marketing  

 - 7th 
 - Melbourne, Vic :   Pearson Australia,   c2018 
 - XXVI, 550 p.  : ill 
<br/><br/>Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>9781488611841 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relations Management Textbooks<br/>Marketing Management Textbooks<br/>Marketing Textbooks
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARM