TY  - BOOK
AU  - Kotler, Philip
AU  - Agnihotri, Prafulla Y.
AU  - Armstrong, Gary
TI  - Principles of Marketing (1037): A South Asian Perspective
SN  - 9788131731017
U1  - 658.8 
PY  - 2010///
CY  - Delhi : 
PB  - Pearson, 
KW  - Marketing
KW  - Marketing Management
N1  - YY
UR  - https://eaklibrary.neduet.edu.pk:8443/catalog/bk/books/toc/978-81-317-3101-7.pdf
ER  -