The New Marketing (Record no. 406803)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00441nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990522s1976||||xx |||||||||||||| ||eng|| |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | FUL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fulmer, Robert M. |
| Relator term | author |
| 9 (RLIN) | 49046 |
| 245 #4 - TITLE STATEMENT | |
| Title | The New Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Macmillan, |
| Date of publication, distribution, etc. | c1976 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XIII, 578 p. |
| Other physical details | : ill |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 15901 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Social Aspects |
| 9 (RLIN) | 49047 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| -- | 51 |
| -- | Abul Kalam Library |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Stock Type | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Accession Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulation Section | Circulation Section | Circulation Section | 01/07/1981 | Purchased | 149.16 | 658.8 FUL | 30062 | 21/02/2024 | 01/07/1981 | Lending Collection |