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New Products Management

Crawford, Charles Merle

New Products Management - 8th - Boston : McGraw-Hill, c2006 - XX, 540 p. : ill - McGraw-Hill/Irwin Series in Marketing .

Includes Bibliographical References and Index

ISBN: 0071244336

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Subjects--Topical Terms:
New Products Management

Dewey Class. No.: 658.575 / CRA

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